About Lucent
About LucentAn agentic creative platform
now part of fal
Lucent was founded in 2025 by Alex Koumpas and Dimi Panagiotopoulos. In 2026 fal acquired Lucent and brought both founders in-house.
What we built
Lucent was an agent that knew your brand. Creative professionals described a campaign and what it needed to do, and Lucent made the ads and assets to match, drawing on more than 60 GenAI models and publishing straight to their ad platforms.
No more manually choosing models, tweaking prompts and endless experimentation. The Lucent interface let creative teams iterate on concepts at speed.
Brand kit
The agent knew your brand. Logos, palette and tone applied to every asset it made, without being restated each time.
Projects
References, decisions and past chats stayed attached to a project, so picking work back up was never starting over.
60+ models
It planned the work and chose the image and video models for each step, instead of leaving you to pick and prompt them.
Publishing
Finished ads went straight to your ad accounts, not into a folder of exports.
We built it in advertising, one of the most demanding domains in generative media, where high volume, strict brand requirements, and a hard bar for real-world performance leave little room for error.
When Lucent launched, nothing else in the creator space worked this way. Most of the market has only recently begun moving toward it.
Backed by Entrepreneur First, Transpose Platform, SDAC Ventures & leading angel investors at OpenAI, a16z Scout Fund, and World.
The founders
Co-founder & CTO
A blend of engineer and creative technologist. By the age of 21 he had built and shipped energy optimisation software running on eight Formula 1 cars on the racing grid, and he has been a content creator since 13, producing videos that have reached millions of views. He went on to build an LLMOps product, work sitting directly at the intersection of large-scale AI systems and creative output.
Co-founder & CEO
An engineer-operator with a habit of getting to hard technical frontiers early and building where the value concentrates. A former quantitative trader at a multibillion-dollar hedge fund and pro track and field athlete, he built and sold an AI-driven quant trading startup to one of the fastest growing FinTech companies before turning to generative media.
“We look for a specific kind of builder: technical enough to build anything, business-minded enough to understand why it matters, and wired to figure it out when the path isn’t obvious. Dimi and Alex both have exactly that. They took on one of the hardest domains you can point generative media at and moved fast enough to win in it. In a market that reshapes itself every few months, that instinct is the most valuable thing you can add to a team.”
The acquisition
fal acquired Lucent, an agentic creative platform, bringing its two founders in-house as the company invests in the exceptional builders shaping the future of generative media.
The acquisition reflects fal’s belief that as generation quality converges across the industry, durable value moves to judgment and orchestration. Dimi and Alex bring that expertise to fal as the company advances generative media across the full journey from model to finished output.
Terms were not disclosed.
About fal
fal is the generative media platform powering image, video and audio generation for enterprises and developers, with access to over 1,000 models and a differentiated inference engine with 1,300+ production endpoints.
Visit fal